Vacancy caducado!
The Anchorage Museum connects people, expands perspectives, and encourages global dialog about the North and its distinct environment. Exploring the intersection of art, history and science, the Anchorage Museum shares multiple perspectives and experiences that tell a greater story.
For a full job description and to apply, go to www.anchoragemuseum.org/about-us/employment.
The Anchorage Museum is seeking an experienced, outgoing, and creative team player to fill the position of Public Relations and Marketing Manager. This exciting position serves as the media relations lead and implements comprehensive and creative media plans to promote and enhance the Museum’s mission, content and brand. This role is also responsible for program promotion through delivery of a broad range of creative services and provides project oversight, including an emphasis on digital engagement strategies.
The incumbent must be able to demonstrate keen insight into the interrelationship between the Museum’s mission, vision and programs and the global community and develop imaginative and innovative approaches to reach and engage a wide range of audiences.
Essential Functions
Oversee media relations and respond to media inquiries, serving as media spokesperson
Handle media requests and other public relations and museum program needs after hours and on weekends
Coordinate project timelines and workflow and serve as creative director for marketing, public relations and other internal/external communications activities and campaigns
Manage creative projects from conception to completion ensuring that messaging reflects organizational vision
Responsible for delivering projects on time and on budget
Work with creative teams on defining tasks and project needs
Oversee departmental contractors
Oversee the Museum’s print and electronic advertising efforts
Individually and with the team, develop creative concepts and innovative ideas for advertising and marketing materials and campaigns
Develop, execute and monitor media plans for advertising campaigns and develop and place ads within specified budgets; select media outlets, target audiences, and psychographic profiles
Develop creative content for multi-channel/audience/cultural communications both internally and externally, including social media platforms
Re-write or modify copy written by others to clarify meaning in line with curatorial perspective and to conform to organizational style guidelines and editorial policy
Create written marketing collateral; newsletters and employee communications; press release and fact sheets
Manage the Museum’s image as represented in local, state, national and international press
Develop media strategy, including media pitches, host press previews, create and maintain media lists, clip logs and generate media evaluation reports
Track editorial calendars, and upload content to local media online calendars
Write and package articles for pitching to print and online magazines, publications, web sites and social media
Serve as online publicist, maximizing unpaid online media
Generate interest in Museum programs and activities through media pitches, email groups, online chat, online forums and internet press releases
Upload program and other content to Museum website/online calendar and post to social media platforms
Manage requests from media agencies for on-site photography and maintain photo databases
Assist with day-to-day public relations activities
Knowledge, Skills, and Abilities
Ability to work in print, on websites, social media platforms and corporate intranets
Ability to create innovative concepts within specified budget parameters
Familiar with a variety of the industry principles, concepts, practices, procedures, and tactics
Demonstrated critical thinking and writing skills with the ability to execute complex communication strategies
Ability to create competitive and breakthrough strategies and plans as they relate to public relations
Demonstrated experience and judgment to plan and accomplish goals
Demonstrated skill in using social media and new technology for media outreach
Demonstrated knowledge and experience in the area of publication design and production
Excellent writing, editing, proofreading and communication skills in print and electronic media
Ability to be a strategically focused trend watcher and think globally
Proven skills in organization, planning, attention to detail, creative problem-solving
Ability to strictly adhere to deadlines and manage multiple projects simultaneously
Ability to manage change effectively
Demonstrated knowledge of AP style
Demonstrated knowledge of graphic design principles and printing processes.
Demonstrated proficiency with MSWord and Excel
Familiarity with photo databases and media tracking software and ability to quickly learn and use these platforms
Qualifications
Bachelor’s degree in journalism, public relations, English or in the written communications field required
Minimum of five years progressively responsible experience in editing, writing, publication production within an organization
Minimum of five years’ experience in public relations, including media relations, preferred
Minimum of two years’ experience in social media strategy and content development
If you are interested in this exciting opportunity, please go to our website to review the complete job description and to apply. To apply, complete our employment application and submit it along with a resume, cover letter, and three (3) professional work samples, via the website, email, or mail. Please note we are unable to accept resumes in place of an employment application.
LOCATION:
Anchorage Museum
Attn: Human Resources
625 C Street, Anchorage, Alaska 99501
t (907) 929-9217
The AMA will not discriminate against any employee or applicant for employment because of race, color, religion, national origin, ancestry, age, sex or marital status or who is a 'qualified individual with a disability,' as that phrase is defined in the Americans with Disabilities Act. AMA will take affirmative action to ensure that applicants are employed and that employees are treated during employment without regard to their race, color, religion, national origin, ancestry, age, sex, marital status or physical or mental disability.