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DescriptionResponsibilitiesThe Senior Channel Development Professional - OTC Consumer Experience will create an exceptional brand and buying experience for Over-the-Counter Product B2B clients, B2B prospects, health plan members and consumers across digital and physical touchpoints. The Senior Channel Development Professional - OTC Consumer Experience will demonstrate an ability to efficiently interact with internal and external clients, members and consumers, understand their buying journeys pain points. This individual will also align with other business functions or internal stakeholders such as health plan product development, digital design, sales, marketing, and customer service, to find solutions and execute an effective marketing and communication strategy.ResponsibilitiesConduct a comprehensive analysis of competing health plan OTC benefit design and product offerings
Conduct consumer and market research to identify healthcare trends in OTC product use and development
Conduct competitive price analysis, collaborate with formulary, supply chain & fulfillment operations to analyze margin to ensure profitability. Set OTC item retail prices
Partner with enterprise and third-party resources to execute B2B and B2C marketing/communication strategies
Oversee the execution of the OTC Product digital roadmap
Partner with OTC account manager to understand internal and external client needs
Identify consumer profiles and map consumer journeys to identify the gaps in the experience across all touchpoints, including end-user interactions from purchase to product return to customer support.
Collaborate with internal teams such as communications, product development, account management, customer service, project management and digital design to find and implement solutions to gaps in the consumer experience
Collect, track and analyze consumer feedback and suggest improvements based on the insights gathered
Measure metrics such as NPS to gauge how the brand is performing on consumer experience performance goals
Required QualificationsBachelor's Degree or equivalent experience
4+ years of consumer experience, marketing, communications or related experience
Established background in consumer, market and industry research
Experience successfully driving end-to-end delivery of marketing and communications collateral
Excellent written, verbal, and presentation communication skills
Proficiency in Microsoft Office products including Word, Excel and PowerPoint
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Associates working in the state of Arizona must comply with the Tobacco Free Hiring Policy (see details below under Additional Information) and upon offer will be subjected to nicotine testing as part of a 10-panel drug test
Preferred QualificationsMaster's Degree
Healthcare marketing experience
OTC program experience
Proven track record of developing and delivering solutions with a consumer-first mindset
Experience in leading cross-functional teams
Prior experience with pharmacy order entry, customer service and dispensing processes
Prior experience with plan design deliverables and processes
Additional InformationAs part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire Voice to enhance our hiring and decision-making ability. Modern Hire Voice allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule.If you are selected for a first round interview, you will receive an email correspondence inviting you to participate in a Modern Hire voice interview. In this interview, you will listen to a set of interview questions over your phone and you will provide recorded responses to each question. You should anticipate this interview to take about 15 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.Scheduled Weekly Hours40
Vacancy caducado!