Retail Marketing Specialist

Job DescriptionWe are currently seeking a skilled and motivated Retail Marketing Specialist to join our team in Birmingham, AL. In this role, you will be responsible for planning and executing marketing strategies that enhance brand presence, drive in-store and online traffic, and ultimately boost sales. This position requires a strong understanding of consumer behavior, merchandising, and multi-channel marketing within a retail environment.ResponsibilitiesDevelop and implement strategic marketing campaigns tailored to retail channelsAnalyze market trends, customer insights, and sales data to inform strategyCoordinate with visual merchandising and sales teams to align campaignsCreate promotional materials and retail signage to support marketing initiativesManage relationships with retail partners and vendorsTrack and report on campaign performance metrics and ROIAssist with event planning and in-store activationsMaintain consistent brand messaging across all retail platforms