Job Description:
We are seeking a dynamic and results-driven Marketing Executive to join our team in Birmingham, AL. This individual will be responsible for developing and executing strategic marketing campaigns, enhancing brand awareness, and driving customer engagement. The Marketing Executive will work closely with other teams to ensure the successful delivery of marketing initiatives, with a focus on achieving measurable outcomes.Responsibilities:Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.Manage marketing campaigns across multiple channels, ensuring alignment with company goals.Conduct market research to identify trends, competitor activity, and customer needs.Collaborate with internal teams to design marketing collateral and promotional materials.Track and analyze campaign performance and make data-driven adjustments as needed.Manage budgets and timelines for marketing projects to ensure efficiency.Report on marketing activities and outcomes to senior management.Assist with organizing events, promotions, and product launches as needed.