Job Details

ID #2799548
Estado Wisconsin
Ciudad Johnsoncreek
Full-time
Salario USD TBD TBD
Fuente Schiller Grounds Care, Inc.
Showed 2019-10-22
Fecha 2019-09-19
Fecha tope 2019-11-18
Categoría Marketing/publicidad/PR
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Marketing Manager

Wisconsin, Johnsoncreek 00000 Johnsoncreek USA

Vacancy caducado!

Overview

This position is responsible for crafting and optimizing brand communications strategies to grow three core product lines – BOB-CAT, Ryan and Steiner. The Marketing Manager drives the development and execution of all the communications strategies; as such, he/she must have extensive experience successfully managing multiple brands across all primary marketing mediums and methods, including social media, PR, advertising, point of sale, web, mobile, events, etc. The ideal candidate will have proven expertise building brand equity and ensuring brand standards are enacted and adhered to throughout the organization.

The Marketing Manager will have intimate knowledge of modern and proven marketing tools including customer research, marketing automation, marketing channel/mix optimization, earned media & brand activation, and customer lifecycle management tools. He/She will be a proficient communicator and capable leader. He/She will be both a thinker and doer- willing to talk with customers, work alongside dealers and distributors, and be an active voice at executive meetings and to the Board. He/She will own the voice of the customer and will understand the different customer segments for each brand/product and communicate that to other departments. Most importantly the Marketing Manager will know how to craft a compelling vision, communicate it effectively to various stakeholders, and manage effective and efficient implementation.

Responsibilities

ESSENTIAL FUNCTIONS INCLUDED BUT NOT LIMITED TO:

  • Develop and execute the Annual Marketing Plan for each of the three brands – BOB-CAT, Ryan and Steiner

  • Own the Voice of the Customer, working with Product Marketing to define the target customer for each brand and product line. Use marketing tools to define customer segments, their specific needs and their connection to the SGC brands

  • Set, manage and reconcile annual marketing budgets for all three brands

  • Develop a customer lifecycle marketing capability, managing customer dialogue post-purchase

  • Optimize and grow a marketing automation capability, improving the view of the customer and improving the direct-to-customer communication tactics

  • Partner with Sales Organization to build strategies and tactics to create successful programs with the Dealer network, as well as successful trade show and field marketing efforts

  • Partner with Product Management to understand product features and benefits, the correct target audience for each brand & product line, and to successfully launch new products into the marketplace

  • Manage outside agencies and vendors, ensuring they are stewards of the brands that are optimizing the ROI of marketing funds. Ensure their work is of the highest quality and is delivered on time and on budget

  • Keep the Executive Team informed of marketing and brand performance via reporting tools, dashboards, and executive updates. Proactively share relevant information up the organization to drive innovative thinking and new ideas

  • Oversee the Marketing Coordinator, as well as any other future marketing resources added to support the BOB-CAT, Ryan and Steiner brands

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES PREFERRED:

  • 8-10 years’ experience in marketing and communications showing progression of skills and responsibility over time

  • BS/BA in Marketing, Communications, Business Administration or other related field

  • Experience in consumer durables, preferably lawn & garden

  • Demonstrated knowledge and team leadership of digital marketing technologies and strategies including website development, mobile applications concepting, SEO, SEM, and content management

  • Experience in working with a broad cross-section of media/influencers with well-developed skills in building and extending media/influencer relationships

  • Up to speed on latest marketing strategies, tactics, tools, technology

  • Ability to forge solid relationships and manage across a broad and geographically-dispersed business

  • Organized and able to manage multiple priorities effectively

  • Effective verbal, written and interpersonal communication skills

  • Demonstrated analytical, business planning and problem-solving skills

  • Ability to identify issues, requirements and opportunities for improvement

COMPANY OVERVIEW

Schiller Grounds Care, Inc., engineers, manufactures and markets some of the world's most sought-after lawn and garden care equipment. Our passion for innovation, quality and reliability is evident throughout our full line of high-performance products used by professionals, avid gardeners and homeowners around the globe.

Schiller Grounds Care offers an excellent compensation package as well as comprehensive benefits including Medical, Dental, Vision, Life and Disability insurance, a generous 401(k) plan, PTO and an environment that reflects our commitment to our employees.

Schiller Grounds Care provides equal employment opportunity to all individuals regardless of their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, genetic information or any other characteristic protected by state, federal, or local law. Schiller Grounds Care is a drug free workplace; candidates subject to post-offer, pre-employment drug screening.

Vacancy caducado!

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