Marketing Operations Manager

Job Description

As the Marketing Operations Manager, you’ll work as a member of the Demand Gen team where you’ll share responsibility for driving funnel efficiency, pipeline acceleration, marketing systems, and data for marketing metrics. As a collaborative partner with Sales Operations, Business Operations, and Marketing you play a key role in process development and efficiency. Reporting to the Director of Demand Gen, you’ll be the champion of tools and systems, ensuring that the demand tech stack operates as one machine to drive growth and propel the MX revenue engine forward.

• Collaborate and connect Sales, Marketing, and Customer success across the entire customer lifecycle through unified metrics and data.

• Lead and develop operational initiatives for our revenue engine working with Sales and Business Operations.

• Identify opportunities using results data and recommend operational improvements and strategy to optimize the company's ability to generate more revenue and improve customer retention.

• Drive solutions with the systems & tools, business operations, and sales enablement; Ownership of the technical martech stack (Marketo, LeanData, Siftrock, ) and ensure utilization, compliance, and connectivity of additional technology systems (6sense, SFDC, Outreach, Domo, Google Analytics, Google Search Console, advertising platforms, etc.)

• Establish effective business and department development metrics, lead/opportunity/pipeline forecasting, etc.

• Implement, update, and oversee multi-touch marketing attribution reporting and ROI.

• Oversee data visibility, integrity, and cleanliness across systems and throughout the entire sales and marketing funnel from Lead to Customer.

• Provide recommendations on and evaluate, manage and train stakeholders on industry tools & resources that can be leveraged to drive efficiency throughout the revenue organization.

• Achieve expert status in business and industry trends as it relates to the marketing operations and revenue growth functions.

Qualifications

• 3-5 years of experience managing B2B tech stack, preferably:

  • CRM Systems: Saleforce.com

  • Marketing Automation: Marketo Certified (Hubspot experience a plus), Siftrock

  • Lead routing: LeanData

  • Data and reporting: Domo, Google Analytics, Excel, etc.

  • Experimental channels: Quora, Instagram, YouTube, etc.

• A maniacal focus on efficiency and accuracy through the funnel, ensuring lead velocity and driving maximum throughput

• A data-driven approach to marketing and conversion

• An iterative builder’s mindset, meaning the ability to constantly monitor and optimize digital programs

• Ability to both take direction and provide strategic insight

• Thinking like an owner (having a “founder’s mindset”)

• Communicating with honesty, candor, and respect

• Collaborating well with all members of the marketing team

• Being a leader, owning your channel, and driving results

• Being resourceful and creative

• Acting with empathy

• This is an incredibly impactful role in the organization

• You will have the opportunity to work in a successful, fast-moving, mission-driven company

• You will have autonomy and growth opportunities

• You will collaborate with other creative and enthusiastic team members

• MX has a fun office environment, competitive benefits and many perks including free meals and unlimited PTO

Additional Information

MX is an equal opportunity employer. We value diversity and seek candidates with broad backgrounds and experiences. We particularly welcome applications from veterans and military spouses.