Vacancy caducado!
Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume prior to submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.The Payments, Virtual Solutions, and Innovation (PVSI) team includes Operations, Consumer Credit Card, Retail Services, Consumer Deposits, the Innovation Group, Treasury Management, Merchant Services, Marketing and Wells Fargo Virtual Channels and the professional services teams that partner with these businesses. PVSI's focus is on delivering the next generation of payments and deposit capabilities and advancing our digital and online offerings to design new customer experiences and products. Our guiding principles are to start with the customer, move faster, and partner effectively.Reporting to the Head of Credit Cards, Retail Services and Rewards Marketing, this leader will play a central role in running credit card acquisition, through ownership of direct mail credit card acquisition strategies that deepen our relationships with existing Wells Fargo customers as well as bring new customers to the franchise.This leader will oversee the acquisition strategy and execution for direct mail and is accountable for ensuring effective and efficient creative, product, offer, and targeting strategies for the channel to maximize total NPV. This leader will manage a team of approximately seven marketing professionals whose skills span strategy, creative development, and execution. The leader is expected to work in a highly matrixed organization and have the ability to influence at various levels of the organization. Maintaining the highest levels of operational control is critical.The leader in this role will have an exciting opportunity to lead within an area of growth at Wells Fargo. He/she will influence the go forward marketing strategy for consumer credit card acquisition, through ownership of direct mail, with an objective of efficiently acquiring new accounts through prospecting and cross-sell. This leader will have the opportunity to gain significant leadership experiences and senior leadership exposure.Leadership responsibilities are as follows:
Channel strategy: manage direct mail acquisition strategy including targeting, creative approach, product and offer strategy, campaign timing, and cost efficiency
Test and learn: maintain a robust testing pipeline to ensure continual advancement
Marketing budget: manage direct mail acquisition marketing budget
Forecasting and planning: for direct mail, contribute to monthly, quarterly and annual forecasting routines, including reconciliation against forecasts vs actuals; maintain a roster of incremental opportunities
Creative development: work with internal and external agency partners to develop effective direct mail packages
Campaign execution: execute against direct mail acquisition strategy, with a close eye to process accuracy and efficiency
Team leadership: lead a team of approximately seven team members
Market research: leverage competitive insights to ensure direct mail channel effectiveness
Collaborate and work closely with peers across credit card acquisition who manage other channels, product strategies, and the overall acquisition approach; partner with Marketing Centers of Excellence, Insights and Analytics, Finance, Risk, and Product Management partners
Manage operational risk: ensure direct mail processes and controls are robust and effective; identify opportunities to improve quality, output and efficiency for direct mail acquisition
As a Team Member Manager, you are expected to achieve success by leading yourself, your team, and the business. Specifically you will:
Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them.
Accomplish management responsibilities which include sourcing and hiring talented team members, providing ongoing coaching and feedback, recognizing and developing team members, identifying and managing risks, and completing daily management tasks.
This highly visible position can be located anywhere in the Wells Fargo footprint and does not offer relocation assistance.Required Qualifications:
7+ years of marketing experience
4+ years of management experience
5+ years of financial services experience
Ability to travel up to 10% of the time
Job Expectations:
Ability to travel up to 10% of the time
How to Express Interest in This Job: Wells Fargo invites you to apply for this job at https://employment.wellsfargo.com/psc/PSEA/APPLICANTNW/HRMS/c/HRSHRAMFL.HRSCGSEARCHFL.GBL?Page=HRSAPPJBPSTFL&FOCUS=Applicant&SiteId=1&JobOpeningId=5517043&PostingSeq=1.All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.
Vacancy caducado!