Vacancy caducado!
Job DescriptionOur Marketing teams are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.Position Description:This individual will lead the development and delivery of integrated marketing communications plans and multi-channel programs that support the US Consumer Adherence strategic imperatives for our company's Oncology products.Responsibilities include, but are not limited to the following:
Significant contributions to the brand building tools.
The development of a communications strategy that is aligned to the US Consumer Adherence strategy and fully leveraging all available channels to deliver a positive customer experience.
Drive measurement and improvement of promotional effectiveness across the integrated promotional mix and relevant customer segments. Drives marketing effectiveness by creating adherence programs that drive desired customer behaviors, yielding increased revenue. All activities will be conducted in full compliance with Company policies, values and standards.
Lead the development of integrated promotion plans and promotional content across all channels for US Consumer segments.
Deliver plans highlighting inter-dependencies with other relevant functional areas such Market Research.
Core participant in shaping the key US Consumer Adherence strategies for assigned business/brand(s).
Partner with the US Consumer marketing team and assigned external agencies to ensure that all offerings meet the strategic and communication objectives.
Know the customer: demonstrate a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
Lead the creation and monitoring of Agency scopes of work and leads the bi-annual Agency evaluation process. Accountable for the operational proficiency of assigned Agencies and other channel outsourced vendors.
Apply the Company Marketing and Customer Experience principles, during the promotional planning and development process.
Work collaboratively with multiple teams including the Market Research, Analytics, and Operations as well as the Franchise leads.
Manage projects and programs through appropriate internal and external support services in development of content, design, Promotional Review Team approvals, and production. Oversee the appropriate administration of promotional budgets for projects and deliverables.
Demonstrate Company Leadership Behaviors. Act as a business owner in the operating environment. Maintain alignment to compliance goals and policies
Position Qualifications:Education:
Bachelor's Degree required
Masters in Business Administration preferred
Required:
Minimum of 4 years experience in marketing, marketing communications, or marketing support of pharmaceutical products.
Demonstrated ability to execute a brand or customer marketing strategy.
Experience and success in cross-functional leadership and teamwork.
Strong knowledge of marketing principles.
Campaign and Message Development experience.
Constituency Management across hierarchical lines.
Excellent planning and presentation skills
Strong communication skills.
Agency/vendor management skills.
Preferred:
Experience in US Consumer marketing, Direct-to-Consumer marketing communications, or US Consumer marketing support of pharmaceutical products.
Experience with leading, development, and measuring Adherence and/or AE management programs.
Knowledge/experience with the Oncology Marketplace.
Product launch or launch planning experience.
Market research experience.
Knowledge of Company commercial, regulatory, and legal compliance policies.
Experience in the end-to-end medical/legal (Promotion Review Team) review and delivery process.
Veeva/PromoMats experience.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwideWho we are …Merck & Co., Inc., Kenilworth, New Jersey, USA is known as “Merck” in the United States, Canada & Puerto Rico. We are known as “MSD” in Europe, Middle East, Africa, Latin America & Asia Pacific. We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers. We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.What we look for …In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.INVENT.IMPACT.INSPIRE.NOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.If you need an accommodation for the application process please email us at [email protected] more information about personal rights under Equal Employment Opportunity, visit:EEOC Poster at https://www1.eeoc.gov/employers/upload/eeocselfprintposter.pdfEEOC GINA Supplement at https://www1.eeoc.gov/employers/upload/eeocginasupplement.pdfOFCCP EEO Supplement at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdfOFCCP Pay Transparency Rule at https://www.dol.gov/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdfWe are an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of its manifestations.Search Firm Representatives Please Read CarefullyMerck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status:RegularRelocation:DomesticVISA Sponsorship:NoTravel Requirements:10%Flexible Work Arrangements:Not SpecifiedShift:Valid Driving License:Hazardous Material(s):NoNumber of Openings:1Requisition ID: R18887
Vacancy caducado!