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Position DescriptionThe Marketing Manager will be responsible for supporting the Enterprise marketing team on a variety of programs aimed at driving awareness of our brand and consumer demand for our products and services. The Marketing Manager will also be responsible for managing program timelines, budget and process and providing strategic and activation support to the team on key brand initiatives. Focus areas include but are not limited to strategic ability to work across various national sponsorships, events, enterprise lines of business support and advertising. Candidate must be able to work well with a variety of business partners, be detail-oriented and multi-task in a fast-paced environment. Flexible work hours are required and may require some weekend/after hours events/travel based on the project.Job Responsibilities
Cross-team program management support, reporting to Sr. Manager to keep informed and updated on all Enterprise programs
High degree of strategic thinking ability to scale the sponsorship channel and maximize programs based on objectives
Work closely with Senior Marketing Manager to coordinate, strategize and activate marketing events and sponsorships
Lead core logistical tasks surrounding the planning and execution of events and sponsorships
Ensure that deliverables are created and delivered on time in support of programs and events
Assist with creating collaborative marketing presentations
Act as key client representative for creative agencies, media agency and experiential agencies as well as key publishing partners to keep on target and manage program milestones
Collaborate with agency and business partners to monitor/track metrics, leads and key learnings to apply to future programs
Coordinate with key business contacts (including but not limited to HR, Corporate Communications, PR, UX) to plan and activate desired marketing initiatives
Assist team in strategic development for enterprise initiatives
Ability to function as client representative at applicable onsite events
Budget management including tracking monthly invoices, supplying accurate forecasting and establishing monthly accruals.
Utilize proper approval process with business, marketing leadership, legal and compliance
Vets and onboards new vendors, maintains and manages brand
QualificationsExperience
7-10 years in a marketing program management- related role
Sports-related, Community-based, and/or Entertainment/Non-Sports related sponsorship and partnership experiences (mix of both is a plus)
Experience in sponsorships and brand partnerships, experiential, hospitality, event coordination, creative, content, activation, contracts, measurement and strategy
Experience working on and managing multiple projects at one time
Experience in coordinating the execution of advertising and marketing materials
Experience managing others and leading other team members
Experience with budget and invoice tracking
Proficient in PowerPoint, Excel and key social media sites such as Facebook, Instagram and Twitter
Required Skills
Excellent strategic ability, organizational skills, project management skills, and the ability to manage multiple projects simultaneously in a fast-paced cross-functional environment
Prioritize workload and meet deadlines for a variety of marketing deliverables
Ability to build and manage effective relationships with internal and external partners
Exercise a high degree of judgment and problem-solving skills on assigned work
Strong attention to detail and accuracy for project execution
Ability to work independently and demonstrate self-initiative
Exceptional communication and interpersonal skills, ability to provide clear direction
Extremely proficient with MS Word, Excel, PowerPoint
Budget management skills
Creative and critical thinking
Willingness to travel as needed.
Ally OverviewAlly Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.Business Unit/Enterprise FunctionThe Marketing Team is made up of dedicated world class marketing and communications professionals who are responsible for the strategic development and execution of campaigns and initiatives to support Ally, its business lines and product offerings. In addition, the external communications arm of marketing is responsible for advancing Ally's corporate reputation and promoting the company's strategic objectives by developing and executing communications plans for the media and external stakeholders. Marketing also has responsibility for the Ally brand, social media, customer engagement, media relations and cross sell efforts. Additionally, the marketing team oversees enterprise research and delivers insight, tools and trends to the enterprise.Total Rewards InformationAlly's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Plus, we have a flexible paid-time-off program including time off for volunteer opportunities. Ally's Total Rewards Program is designed to enrich your life at work and outside of it and includes:
Industry-leading 401K retirement savings plan with matching and company contributions
Wellness program encouraging healthy living with financial rewards
Flexible health insurance options including dental and vision
Pre-tax Health Savings Account with generous employer contributions
Pre-tax commuter benefits
Other work-life integration benefits including parental and caregiver leave, adoption assistance, backup child and adult/elder day care program, child care discounts, tuition reimbursement, LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs
Ally is an Equal Opportunity EmployerWe extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.Job Title: Marketing Manager, Enterprise MarketingCompany: Ally Financial Inc.Category: MarketingBU Function: Ally BankExperience Level: ExperiencedRequisition ID: 19-6273
Vacancy caducado!