Vacancy caducado!
Luke’s Lobster VP of Marketing
As Vice President of Marketing, you’ll be charged with activating the Luke’s Lobster brand vision across all company verticals, communicating the story of the company’s product, process, people, and purpose with honesty, authenticity, and fervor. With the guidance of the company’s Co-Founder and Chief Brand Officer, you will helm a small but talented team of marketers and creators working to teach the world about our dedication to perfecting every step of the seafood supply chain and sustaining our environment, suppliers, team, and guests in the process. Spanning our company-owned domestic restaurant group, international restaurants, consumer packaged goods, and charitable impact program, you’ll be the lynchpin in a multi-pronged communication approach to a broad audience, all of whom we aim to unite in a passion for our core values: Taste, Transparency, and Purpose. And you’ll play a key role in developing new marketing initiatives that put our brand in front of ever more potential seafood lovers.
Responsibilities
Maintain an immersive understanding of the Luke’s brand, voice, and mission and ensure all messaging and creative products align and feel authentic to the core brand;
Lead and be accountable for turning the company’s vision and story into concrete strategy and tactics, employing an editorial calendar to harmonize brand messaging across each of the company’s key verticals and channels;
Tie strategies and tactics to tangible business goals, from the ideation stage through post-mortem, and hold your team accountable to constant improvement based on the measurable and visceral results of each campaign;
Build a clear view and understanding of the brand’s target customers, and how they’re segmented by vertical, geography, and occasion, and tailor the brand marketing program to reach the appropriate target at the right time on the right platform;
Create an environment and process for compelling, authentic brand storytelling to come to life; understand the appropriate time for brainstorming and iteration, and when it’s time to get out of the clouds and take decisive action;
Keep a long-term strategy and plan at the forefront, guided by the brand’s north stars, and keep the team working ahead of schedule rather than scrambling reactively, reserving time to be nimble in the moment;
Ensure that Marketing works cohesively in the fabric of the whole Luke’s organization, and that the company at large understands the brand’s plans, goals, and messaging;
Position the Marketing department to support Operations, and give operators the tools, training, and guidance to be an enthusiastic extension of our marketing effortthis includes time spent in shacks, interfacing with operators, and the design and execution of operator training programs;
Choose and support external partnerships (firms, independent contractors, suppliers, and brand partners) that are true to our brand; foster healthy long term relationships and commitment to shared goals, increasing brand awareness and positive sentiment;
Be a Player/Coach, providing hands-on leadership to build and motivate a top-performing team; ensure the team has the tools, organization, and vision to all work in congress towards the same goal;
Build and manage a defined budget in a company committed to responsible spending behavior and financial sustainability;
Give frequent and candid feedback to those you manage as well as your manager and company leadership, embracing the tenets of radical candor at all times;
Keep a constant eye on the future and the next step for your team, your department, and your company to grow and achieve more.
Requirements
10-15 years of multi-channel marketing experience with a track record of exceptional results;
Passion for environmental sustainability, social responsibility, and incredible food is a must;
Experience building marketing plans and leading marketing and creative teams in concert towards a cohesive brand product with measurable results;
Well-honed eye and ear for compelling storytelling, photography, video, design, and brand expression; sensitivity to aesthetics, style, and tone; healthy sense of humor;
High degree of comfort overseeing different digital channels, both organic and paid, and understanding of the unique audiences and capabilities of each channel, and the standard metrics by which performance is judged;
Comfort with budgeting and profit and loss statements and ability to plan, track, and manage spend in a way that generates compelling ROI on marketing efforts;
Student of human behavior, with an instinct for how the portrayal of a brand’s story and attributes ultimately lead to consumer purchase, positive sentiment, and loyalty;
Thrives in a scrappy, fast-paced, environment;
Excellent written and spoken communication skills, including the difficult conversations inherent in a leadership role;
Background in restaurants and/or food retail, and experience with a multi-city, physical business preferred
Vacancy caducado!