Vacancy caducado!
Kforce has a client in search of a Digital Marketing Manager in Washington, DC.Key Tasks:
Lead the strategy and execution of new programmatic and direct-buy advertising campaigns, including the day-to-day management of trafficking and optimizing ads
Research target audience needs to understand best positioning of company resources
Lead optimization of a variety of paid media that could be purchased on a CPM, CPC, CPL, CPA, or CPV basis
Collaborate with internal stakeholders during pre-launch phase, including but not limited to campaign strategy, key objectives and KPIs, forecasting, capability consultation, and campaign infrastructure pre-planning
Source new marketing vendors to test for purposes of innovation, improved marketing operations, or campaign performance
Manage vendor relationships
Implement conversion and tracking tags that align with goals and KPIs
Capture and report costs and value resulting from campaigns
Ensure quality control of campaigns and that campaigns stay on budget
Provide ongoing optimization and recommendations throughout the duration of the campaign, keeping stakeholders apprised of updates
Translate data into actionable insight relevant to marketing program objectives
Bachelor's degree or equivalent work experience
At least 5 years of digital advertising experience creating and executing programmatic campaigns (including display, native, and video ads)
Experience with various deal structures including CPM, CPA, CPC and knowledge of the unique nuances and structural characteristics of campaigns
Proficient with DSPs (DV360, Adobe), DMPs (Adobe, LiveRamp) and Ad Servers (Campaign Manager)
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like, etc.
Google Marketing Platform Skill Shop Certifications preferred:
Campaign Manager
Display & Video 360
Google Ads Display
Experience with paid social platforms (Facebook/Instagram, LinkedIn)
Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint
Advanced Excel a plus (pivot tables, VLOOKUP's, index/match, etc.)
Need to have managed budgets
Strong Excel skills
Worked with adobe tracking (would use daily)
Understand how pixels work (tracking success)
Proven ability to accommodate evolving responsibilities, competing priorities and changing needs of client/department
Strong decision-making, organizational, planning and problem-solving skills
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours
Vacancy caducado!