Digital Director

Job Description

Direct, lead, and execute digital strategies and initiatives that drive annual and long-term company and brand growth goals.

• Participate in the business and brand planning process (annual and long term)
• Identify opportunities and develop plans and investment proposals in partnership with the CMO and Marketing/Sales teams across Corporate and Brand Digital/Social Media, E-retail and CRM, online direct to consumer opportunities
• Implement digital strategies to support volume and profit targets
• Provide clear executional direction to the organization and external partners
• Develop programs to grow brand awareness and consideration, engagement, advocacy, and trial/purchase
• within targeted markets
• Track KPIs and measure program effectiveness

• Ensure A&P spend is prioritized against key strategies & relevant growth drivers
• Make recommendations on how to optimize investment and return

• Work with Marketing (Corporate Marketing and Brand Teams), Sales (incl. Distributor & Retail partners),
• Finance, Legal, HR, and IT to gain input and support for opportunities & priorities required to achieve plans
• Manage/and or support Agency relationships and key deliverables
• Work closely with CMO to develop US market strategies that align with organizational goals and build digital capabilities and IQ across departments

• Use digital expertise to develop and implement strategies and oversee programs and promotions to drive brand growth and build image and equity
• Partner with Brand Managers on digital/social plans including website development, media buys, social content pillars and calendars, e-commerce initiatives and CRM opportunities
• Regular auditing and monitoring to identify best practices and optimization areas

• Influence cross-functionally and manage external agencies
• Ensure effective communication and alignment of brand & company goals
• Manage A&P and T&E budgets
• Be a leader and a brand champion across the organization

Qualifications

• Marketing or Business Degree preferred
• 8-10 years digital marketing experience in consumer-packaged goods and beverage alcohol (three –tier system).
• Senior level experience with Digital Advertising and e-commerce/Direct to Consumer strategies including spirits law compliance.
• Experience working with external agencies (media, social) and in partnership with Marketing & Sales teams preferred.
• Global Business relations a plus.
• Strong leadership, ownership and communications skills.
• Must be able to work with all levels of the organization, lead cross functionally, and adapt to fast moving, changing work environment. P&L management a plus.

Additional Information

The above statements describe the essential functions and qualifications needed for Digital Director has been prepared by Hotaling & Co., LLC to use in planning, staffing, budgeting and/or evaluation of employees. It also provides employees with a guide to the duties they are expected to perform. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees in this position. Actual job responsibilities may change at management's discretion, without notice.

Hotaling & Co., LLC is an at-will employer, which means that an employee may resign or Hotaling & Co., LLC may separate an employee from service with or without cause at any time for any reason. There is nothing written in this position description that guarantees continued employment. I have read the above position description and believe that it does accurately define the job.