Job Details

ID #4167611
Estado California
Ciudad Redwoodcity
Full-time
Salario USD TBD TBD
Fuente Electronic Arts
Showed 2020-06-27
Fecha 2020-06-09
Fecha tope 2020-08-08
Categoría Art/media/diseño
Crear un currículum vítae

Global Activation Manager EA Games

California, Redwoodcity 00000 Redwoodcity USA

Vacancy caducado!

The EA GAMES Marketing Manager represents MarCom Activation. You will oversee the development and measurement of integrated omni-channel marketing activations for EA GAMES with a focus on building player relationships and delivering on commercial goals worldwide.

Responsibilities:Consumer-Facing Marketing: Along with the Sr. MarCom Activation Manager, guides the global activation plans and execution across global marketing channels and touch points

Seamless Player Journeys: Develop global activation executes global marketing activations, ensuring cohesion across territories in partnership with Regional MarCom Activation Managers; tracks beat readiness and works with Sr MarCom Activation Manager to remove barriers to execution

Connect marketing activation with product and business goals: Track and interpret campaign performance data delivered by Global Analytics & Insights and translate into actions

Agency management: Help manage supporting marketing agencies (where applicable)

Deliverables :Marketing Activation Roadmap: Along with the Sr. Marcom Activation Manager, oversee creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to our goals and strategies.

Signature Programs: Develop breakthrough global marketing programs applicable to all channels and markets

Establish the Measurement Scorecard for the campaign: Work with Insights & Analytics , Global Publishing and Channel Marketing teams to measure and qualify success metrics.

Beat readiness Scorecard: Risk and opportunity assessment on outstanding execution of important beats

Skills and Experience :Collaborative: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.

Adaptable : Embrace change and help others adjust. Modify approach according to context

Dependable : Provide high-quality and timeliness of work and achieve results.

Attentive: Diligently focused on details and high-quality in accomplishing tasks.

Requirements :

3+ years of relevant marketing experience

A passion for the entertainment industry

Collaborative, team-oriented, open mindset

Ability to guide and organize 360 marketing campaigns

Vacancy caducado!

Suscribir Reportar trabajo