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Job Description
Blue Cross Blue Shield of Arizona is a local, independent Blue Cross Blue Shield Association and a not-for-profit health insurance company headquartered in Phoenix.
Founded in 1939, the company has more than 1,800 dedicated employees throughout its Phoenix, Tucson, Chandler and Flagstaff offices.
Providing health insurance products, services and networks to more than 1 million Arizonans, Blue Cross Blue Shield of Arizona offers various health plans for individuals, families, and small and large businesses.
Blue Cross Blue Shield of Arizona also offers Medicare supplement plans to individuals over age 65.
Blue Cross Blue Shield of Arizona helps to fulfill its mission of improving the quality of life of Arizonans by delivering a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.
Reporting directly to the Director of Marketing, the Manager of Marketing Operations will manage a group of Marketing Specialists, working with the specialists to ensure projects are on time and on budget.
Optimize process and procedures to most effectively manage work flow. Work closely with the Marketing Managers to make sure business / segment needs are met and the department can flex to meet competing needs.
They will ensure organization and completion of cross segment initiatives, that the Marketing Managers execute. They will execute marketing strategies including advertising, public relations, digital initiatives, direct marketing, internal and external communications, market research, competitive intelligence, audience segmentation, and message development as needed.
Optimize work flow by making sure the appropriate processes and procedures are in place and flex to meet business needs.
Coordinate information and requirements with related operational departments.
Maintain quality service by establishing and enforcing standards.
Help to establish timelines and manage schedules across segments.
Collaborate with Marketing Managers to make sure all business needs are met.
Manage project schedules to ensure accountability of project deliverables while flexing based on needs and department bandwidth.
Stay up to date on trends in marketing operations, project management, etc.
Have a keen eye for detail and make sure all materials are on strategy and error free.
Participate in annual budget-setting.
Provide leadership and guidance to the marketing support team.
Hold cross functional teams to high standards and error free work.
Mentor employees to aid in their development and growth.
Help to onboard and train new department staff.
Lead and coach staff.
Integrate and align brand / company strategy in all marketing efforts.
Be versed in both B2B and B2C marketing strategies.
Create marketing plans to include goals, messaging, target audience, strategy, tactics, timing, reporting and budget as needed.
Manage all marketing channels including advertising, collateral, direct marketing websites, and other channels to educate, sell and retain members, prospects, brokers and employers as needed.
Develop value proposition, messaging matrix, creative briefs and other messaging to inform communications strategy as needed.
Effectively communicate job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees;
initiating, coordinating, and enforcing systems, policies, and procedures.
Perform all other duties as assigned.
Within BCBSAZ and HCA, it is essential that we create a culture of inclusion and opportunity as well as actively guard against bias of any kind.
Discrimination and racism are real. Our aim is to empower every member of our team to engage in our mission of improving health for Arizonans.
We believe that the power and perspective of diversity and inclusion is in fact, essential to our success in serving clients, achieving our mission and creating a healthy environment for all.
BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.
Skills / Requirements
Required Work Experience 5 years of Marketing or Marketing Operations experience
Required Education High school diploma
Preferred Work Experience 3 years Project Management experience 6 years of Marketing experience
Preferred Education Bachelor’s degree in Marketing or related field Master’s degree in Marketing or related field
Required Job Skills Excellent project management skills Superior communication and managerial skills Attention to detail and accuracy that ensures error-free work.
Excellent interpersonal skills including the ability to develop and sustain relationships at all levels of the organization.
Ability to grasp complex issues and translate them into easily understood concepts. Data-driven approach to work and ability to measure using different tools and metrics.
Ability to work in a fast-paced environment, managing multiple simultaneous projects under strict timelines and within ambiguous, undefined, sometimes confidential circumstances.
Ability to effectively manage multiple competing priorities.
Required Professional Competencies Robust experience and understanding of business and corporate strategy. Persuasive communicator who demonstrates the ability to be successful in a collaborative, matrixed environment.
Superior project management skills and organizational ability. Strong interpersonal skills to manage multiple stakeholders Highly collaborative and diplomatic with the keen ability to establish rapport and develop strong relationships with individuals at all levels of the organization
Vacancy caducado!