Job Details

ID #4698560
Estado Alaska
Ciudad Anchorage / mat-su
Full-time
Salario USD TBD TBD
Fuente Alaska
Showed 2020-09-01
Fecha 2020-08-31
Fecha tope 2020-10-30
Categoría Art/media/diseño
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Public Relations & Marketing Manager (Anchorage)

Alaska, Anchorage / mat-su 00000 Anchorage / mat-su USA

Vacancy caducado!

The Anchorage Museum connects people, expands perspectives, and encourages global dialog about the North and its distinct environment. Exploring the intersection of art, history and science, the Anchorage Museum shares multiple perspectives and experiences that tell a greater story.

For a full job description and to apply, go to www.anchoragemuseum.org/about-us/employment.

The Anchorage Museum is seeking an experienced, outgoing, and creative team player to fill the position of Public Relations and Marketing Manager. This exciting position serves as the media relations lead and implements comprehensive and creative media plans to promote and enhance the Museum’s mission, content and brand. This role is also responsible for program promotion through delivery of a broad range of creative services and provides project oversight, including an emphasis on digital engagement strategies.

The incumbent must be able to demonstrate keen insight into the interrelationship between the Museum’s mission, vision and programs and the global community and develop imaginative and innovative approaches to reach and engage a wide range of audiences.

Essential Functions

Oversee media relations and respond to media inquiries, serving as media spokesperson

Handle media requests and other public relations and museum program needs after hours and on weekends

Coordinate project timelines and workflow and serve as creative director for marketing, public relations and other internal/external communications activities and campaigns

Manage creative projects from conception to completion ensuring that messaging reflects organizational vision

Responsible for delivering projects on time and on budget

Work with creative teams on defining tasks and project needs

Oversee departmental contractors

Oversee the Museum’s print and electronic advertising efforts

Individually and with the team, develop creative concepts and innovative ideas for advertising and marketing materials and campaigns

Develop, execute and monitor media plans for advertising campaigns and develop and place ads within specified budgets; select media outlets, target audiences, and psychographic profiles

Develop creative content for multi-channel/audience/cultural communications both internally and externally, including social media platforms

Re-write or modify copy written by others to clarify meaning in line with curatorial perspective and to conform to organizational style guidelines and editorial policy

Create written marketing collateral; newsletters and employee communications; press release and fact sheets

Manage the Museum’s image as represented in local, state, national and international press

Develop media strategy, including media pitches, host press previews, create and maintain media lists, clip logs and generate media evaluation reports

Track editorial calendars, and upload content to local media online calendars

Write and package articles for pitching to print and online magazines, publications, web sites and social media

Serve as online publicist, maximizing unpaid online media

Generate interest in Museum programs and activities through media pitches, email groups, online chat, online forums and internet press releases

Upload program and other content to Museum website/online calendar and post to social media platforms

Manage requests from media agencies for on-site photography and maintain photo databases

Assist with day-to-day public relations activities

Knowledge, Skills, and Abilities

Ability to work in print, on websites, social media platforms and corporate intranets

Ability to create innovative concepts within specified budget parameters

Familiar with a variety of the industry principles, concepts, practices, procedures, and tactics

Demonstrated critical thinking and writing skills with the ability to execute complex communication strategies

Ability to create competitive and breakthrough strategies and plans as they relate to public relations

Demonstrated experience and judgment to plan and accomplish goals

Demonstrated skill in using social media and new technology for media outreach

Demonstrated knowledge and experience in the area of publication design and production

Excellent writing, editing, proofreading and communication skills in print and electronic media

Ability to be a strategically focused trend watcher and think globally

Proven skills in organization, planning, attention to detail, creative problem-solving

Ability to strictly adhere to deadlines and manage multiple projects simultaneously

Ability to manage change effectively

Demonstrated knowledge of AP style

Demonstrated knowledge of graphic design principles and printing processes.

Demonstrated proficiency with MSWord and Excel

Familiarity with photo databases and media tracking software and ability to quickly learn and use these platforms

Qualifications

Bachelor’s degree in journalism, public relations, English or in the written communications field required

Minimum of five years progressively responsible experience in editing, writing, publication production within an organization

Minimum of five years’ experience in public relations, including media relations, preferred

Minimum of two years’ experience in social media strategy and content development

If you are interested in this exciting opportunity, please go to our website to review the complete job description and to apply. To apply, complete our employment application and submit it along with a resume, cover letter, and three (3) professional work samples, via the website, email, or mail. Please note we are unable to accept resumes in place of an employment application.

LOCATION:

Anchorage Museum

Attn: Human Resources

625 C Street, Anchorage, Alaska 99501

t (907) 929-9217

The AMA will not discriminate against any employee or applicant for employment because of race, color, religion, national origin, ancestry, age, sex or marital status or who is a 'qualified individual with a disability,' as that phrase is defined in the Americans with Disabilities Act. AMA will take affirmative action to ensure that applicants are employed and that employees are treated during employment without regard to their race, color, religion, national origin, ancestry, age, sex, marital status or physical or mental disability.

Vacancy caducado!

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