Vacancy caducado!
We are looking for a highly productive, passionate and intuitive Director of Marketing and Communications who understands how to turn incredible stories into ridiculously good-looking content (i.e. social media, graphics/branding and inbound marketing). The ideal candidate will be unable to resist growing in the role, actively hunt down inefficacies and provide elegant solutions as well as receive superpowers from working in a highly collaborative environment.
This role will work closely with the Digital Content Producer to develop out-of-this-world content strategies propelling APUs social media channels, digital footprint and inbound marketing efforts into the 22nd century. The MarComm Department operates much like a startup and this position will be pivotal for future growth.
The Director of Marketing and Communications is responsible for creating communications strategies which advance APUs strategic goals and promote wider public recognition and support of the University, its activities, and the achievements of students, faculty, and alumni. The Director will assess, develop, and coordinate targeted communications and public relations programs and monitor external media related to the University. The Director has oversight of strategic, culturally diverse marketing and communications, including; planning and execution of print and electronic publications, websites, digital media resources, and social media; management of Marketing & Communications staff and budget; institutional brand development; media relations; advertising; external communications; and guidance regarding internal communications.
REPRESENTATIVE DUTIES
Lead the development of the Institutions brand and identity guide as it pertains to and support the Strategic Plan, mission, and vision of the Institution.
Support Student Enrollment Services, the Office of Advancement and Sponsored Programs, and the Presidents Office with the development of engaging, co-coordinated, and effective constituent communications.
Manage and maintain oversight of the University brand, ensuring brand integrity across the Institution.
Develop and implement integrated marketing strategy.
Oversee and/or coordinate production of publications, promotional pieces, marketing/communication pieces, digital media, website, and social media messaging in the context of the communication strategy.
Supervise relationships with vendors involved in marketing and communications, including preparing and overseeing those budgets.
Create integrated and effective written and multimedia content for Institutional websites, electronic communications, and social media platforms in accordance with best practice guidelines in higher education.
Oversee development and maintenance of institutional website; create and/or approve content, facilitate website updates, and work with contracted web designers to ensure compliance with current accessibility and other industry standards.
Manage the creation of Institutional photography, videography, and audio recordings and related databases/libraries.
Serve as the primary media relations contact. Create press releases, coordinate dissemination of media resources, and assist members of the media with content development. Consult with faculty and other members of the university community regarding media relations.
Direct and manage college advertising through external partnerships with news, radio, and corporate channels/platforms.
Participate in development and implementation of special events that have communication needs and public relations/marketing/philanthropy impact.
Develop strategies for use in crisis communication and issues management. Provide PR counsel to senior administration and contribute to management of critical incidents.
Coordinate market research and other research related to the institutions public profile and constituent interests.
Develop and monitor Marketing and Communications budget.
Supervise professional staff and student interns.
Provide leadership and coordination for the institution-wide Marketing Committee.
KNOWLEDGE and SKILLS
Knowledge of crisis/issues/policy management and analysis
Knowledge of contract and professional services management
Knowledge of thinking and planning strategically
Knowledge of media landscape in Alaska
Skill in demonstrating effectiveness in marketing and communications/public relations/media relations with diverse audiences
Skill in project planning, implementation and consistent follow through
Skill in exceptional written, oral and interpersonal communication skills including meeting facilitation
Skill in collaborating with diverse and creative colleagues and contract professionals
Skill in analyzing complex/delicate situations accurately, acting responsibly/constructively in crisis situations, and responding effectively in writing and verbally to sensitive and/or complex issues
MINIMUM EDUCATION QUALIFICATION
Bachelors degree required. Masters preferred.
MINIMUM EXPERIENCE QUALIFICATION:
Non-Supervisory:
5-10 years experience in communications, marketing, or public relations. Experience in higher education or non-profit management preferred.
AND
Supervisory: Two (2) years experience involving supervising employees in marketing.
ADDITIONAL REQUIREMENTS
Current and valid drivers license required with ability to pass a driving record check and driving test.
Apply online at: https://www.alaskapacific.edu/careers/director-of-marketing-and-communications/
APU is an equal opportunity and affirmative action employer that does not discriminate on the basis of race, national origin, religion, age, color, sex, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Vacancy caducado!